Trinny London AI Programme
Two days of AI coaching with Trinny London's creative team.
Two days with the creative team
I was one of the coaches on Trinny London's two-day AI programme, delivered by Lichen AI. The HQ team downed tools to spend time learning and building, and I worked with the creative team across both days.
Day one covered the fundamentals of Gemini, Claude and Midjourney. Day two was about building something and pitching it to leadership. The team had different levels of experience with AI, so my role was to answer questions, guide them through their workflow and help them make something they could use internally.
Making customer research interactive
Trinny London already had a detailed picture of its ideal customer. We used that research to build an interactive agent the creative team could try ideas with and get simulated feedback.
The responses were grounded in the existing customer profile. It gave the team another way to work with research they already had, while keeping clear that an agent's response wasn't feedback from a real customer.
Helping with brand reviews
We also built an agent using Trinny London's brand and creative guidelines. Someone could put work in and get feedback on details such as spacing, fonts, logos and marks.
The idea was to make those guidelines easier for people across the company to use and help with the smaller review requests that come to the creative team.
Building and pitching
By the end of the second day, the creative team had two working internal tools: the ideal-customer agent and the brand-review agent. They pitched what they'd built to leadership.
My part was helping them explore the tools, work through questions and turn their ideas into something they could demonstrate within the time we had.
Built with: Gemini, Claude, Midjourney
Part of the Rolling Waves work archive.