Vijay Patel: The story
I'm building AI products end to end while the landscape keeps changing. That's the short version. The longer one is fifteen years leading digital teams, co-founding an agency, playing a key role in Sportradar's IPO, and taking things from zero to one. That history, alongside the hands-on technical work I do every day, is what sets me apart.
Turning points
Jack Morton: VP of Digital: Creativity, strategy, and leading technical teams
I started in agencies, running digital accounts and campaigns for brands like Microsoft, New Balance, Grolsch and Corona across 14+ international markets. This led me to my first senior leadership position at Jack Morton Worldwide, where I built a team of 11 and redefined the agency's digital offering, winning the Oculus UK account along the way.
2018: Bridge & Tunnel: Building a company of my own
I co-founded Bridge & Tunnel and grew it from zero to £1.3M in annual revenue (£3M in three years) and a team of 9. I led a DTC transformation for New Balance across 20+ markets that returned £10 for every £1 spent, and the business was eventually acquired by Krow Group. Founding and seeing it through to an acquisition teaches you things that consulting from the outside never will.
Sportradar: Scale, and being part of an IPO team
After the acquisition I joined Sportradar as Global Head of Digital, leading a team of 12. I led brand positioning, the new sportradar.com and investor-relations sites, and internal digital transformation across multiple M&As. A different altitude, with much higher stakes attached to every decision.
Newsmast Foundation: Zero to one
Between Sportradar and Rolling Waves I took a charity, the Newsmast Foundation, from a standing start to its first 1,000 users within a year: charity status, native mobile apps and a digital platform delivered. It added the one thing the bigger roles never could: building something mission-driven from zero to one.
Now: Rolling Waves: Building at the frontier
For the past two and a half years I've been building AI products hands-on through Rolling Waves: native iOS and macOS apps, SaaS platforms, generative video pipelines, Chrome extensions, internal tools, workflow automations, RAG and vector systems. It's the most creative and technically demanding work of my career, and I'm doing it every day.
The through-line
The same thread runs through every chapter of my story, with bigger stakes each time: getting the creative, the engineers, the production and the commercial side pulling together, and shipping. That's exactly what building an AI product takes. And now I build it myself.
I'm equal parts strategist and tinkerer: happiest with a hard problem, a blank file, and something real to ship by the end of the day.
These days that means a new build most weeks, writing about what I learn, and helping senior leaders get genuinely hands-on with AI.